Mobimals

Mobimals are a series of digital toys from Hasbro, which were planned to be released in fall, 2008, for $14.99 each. They don't appear to have been released, however.

'Mobimal' is a combination of the words, 'mobile' and 'animal'.

Appearance

They resemble monkeys with digital screens for their eyes, and they have a transparent cover around their ears. Only six color schemes are known to exist, including:

Pink

A dark pink Mobimal with a lighter pink pair of ears, mouth area, and tail. It has light pink circles on the right side of its face and right foot, with plant stems sprouting from the circles.

Black & Silver

A black Mobimal with a gray tail, black tail tip, gray mouth area, and something in gray or silver on the right side of its head and right hand.

Blue & Purple

Has a dark pink mouth area, with light blue used for the body, legs and tail. Its ears and the outline for its eye area are purple. It also has purple decorations on its hands, a purple, small circle near the top left and right sides of the outlined area, and three, small stripes on the left and right sides of the outlined area.

Green

This Mobimal is mostly a yellowish shade of green, with an even lighter shade of green for its mouth area. It has an olive green tail, and the same shade of green was used for something like pixels that were printed on its right leg and the right side of its head and right hand.

White, Black and Purple

A white Mobimal with purple ears and a purple pair of hands. It has a black spade on its right hand, and a black diamond on its left hand. Unlike other Mobimals, it has actually has a mouth. It has an open smile, with two visible fangs, and a red or dark pink circle on the left and right sides of its mouth. It has a large, black heart painted on its face, and it surrounds its eye area and mouth; the heart also has three, smaller, red or dark pink hearts on the left and right. Above the heart is a smaller, black heart on its forehead, with what appears to be a dark pink or red face on it. It also has purple, black, and white stripes on its tail.

Yellow & Black

This Mobimal is yellow with black feet, a black pair of ears, and a black tail. It has a black mouth area, and the area around the screen for its eyes has a black outline. There are two, black, diagonal lines above the screen for its eyes. The back of each hand has a yellow circle with a red star in the center. There's also a black circle on its forehead, that has an illustration of a yellow crown.

Other Info

Not much is known about what they do, other than being able to be interacted with via a cellphone. They were displayed at the 2008 New York Toy Fair. It seems a domain called "mobimals.com" was purchased by Hasbro, but it's unconfirmed if the website hosted any content, and no content from the website was archived by the Wayback Machine. If you try to visit this address, you get redirected to Hasbro's current website. A capture from 2021 on the Wayback Machine does this, too.

The Mobimals trademark was filed on the 19th of October, 2007.