Events > Amazon and Hasbro Pop Up Event
Amazon and Hasbro Pop Up Event
Hasbro and Amazon held a collaborative pop up event in December, 2023, which you could attend for free. The pop up event showcased various Hasbro products, such as Furby, Transformers, Nerf, Peppa Pig, etc. Children could have their photos taken with santa or meet characters from PJ masks, My Little Pony, or Peppa Pig, and take home the photos in a "special acrylic photo frame". Kids could also write letters to Santa and send them to the North Pole.
A description and price for each item was presented alongside each product, as well as a QR code you could scan to visit the listings from Hasbro Toyland (an Amazon store) for the items.
There was a mini Plinko game where you had a chance to win a coloring poster, a toy, or something related to Paramount+. Cookies were available for visitors, and you could spin a wheel to win prizes. According to news articles with the press release, stickers were also to be given away at the event.
Aside from the press release, shared by multiple articles, most of the extra info mentioned above came from a post on equestriadaily.com by The Illustrious Q.
Press Release
NEW YORK —— NOVEMBER 29, 2023
Today, Hasbro, a leading toy and game company, in collaboration with Amazon announced a free pop-up event in New York City to help families kick-off the enchanting holiday celebrations alongside their favorite Hasbro brands and characters.
Showcasing a diverse selection of Hasbro’s top holiday toys now available in Amazon’s store (Hasbro Toyland), the special event will feature fun-filled holiday-themed activities, photo opportunities, product displays and more.
| Day | Date | Time |
|---|---|---|
| Friday | December 8, 2023 | 11 A.M. – 3 P.M. |
| Saturday | December 9, 2023 | 11 A.M. – 3 P.M. |
| Sunday | December 10, 2023 | 11 A.M. – 3 P.M. |
Location: the High Line (between 15th St. and 16th St.)
At Hasbro’s Holiday Pop-Up Event, parents and kids can look forward to the following FREE activities:
- Hasbro Product Showcase: Throughout the event will be dazzling toy displays of Hasbro’s hottest selections from TRANSFORMERS, PEPPA PIG, PLAY-DOH, NERF, FURBY and TWISTER, along with premier collaboration brands STAR WARS and MARVEL from The Walt Disney Company, plus many more beloved brands. For quick and convenient order access, shoppable QR codes will be placed throughout the venue so attendees can order items directly from Amazon’s store (amazon.com/hasbrotoyland). Prime members can enjoy fast, free delivery.
- Photo Opps with Santa Claus and Hasbro Characters: Bring home the memories right away by capturing a special photo with Santa Claus and Hasbro’s iconic characters from MY LITTLE PONY, PEPPA PIG and PJ MASKS that you can take home in a special acrylic photo frame (while supplies last).
- Santa Claus Letter Writing Station: A dedicated area will be on-site giving kids the opportunity to craft handwritten letters for Santa that they can personally send to the North Pole.
Giveaways & Snacks: In addition to kid-favorite giveaways like sticker sheets and coloring sheets, eventgoers can stop by the giveaway wheel to spin and receive surprise and delight items. The special holiday experience will also treat families to complimentary snacks and drinks (on a first come, first served basis, as supplies last).
Follow @Hasbro on Instagram, @Hasbro on Twitter and @Hasbro on Facebook for news and updates.
